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Small Data Solution:
Precise Targeting,
Clear Decisions
Small Data Solution:
Precise Targeting,
Clear Decisions
Enterprise Small Data Solution SALTi
Enterprise Small Data Solution SALTi
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SALTi provides a concise
and accurate decision-making
environment through data.
SALTi provides a concise and accurate decision-making environment through data.
SALTi structures customer choice context—selection criteria, churn reasons, resistance factors—into attribute data.
Through structured data, we reveal customer decision patterns and build small data that leads to strategic execution.
SALTi structures customer choice context—selection criteria, churn reasons, resistance factors—into attribute data.
Through structured data, we reveal customer decision patterns and build small data that leads to strategic execution.
Analysis and Methods
That Lead to
Execution and Results
Analysis and Methods That Lead to Execution and Results
TraditionalTraditional
Metrics: logs, clicks, conversions
Auto-collected after behavior occurs
Conversion rate interpretation focus
Based on hypotheses and estimates
Cannot apply immediately
Only confirms performance metrics
Repeated estimation
Data Input
Data Collection
Analysis Perspective
Decision Making
Execution Speed
Result Verification
Learning Structure
SALTiSALTi
Customer behavior & motivations
Direct context collection via conversational surveys
Structured selection criteria
Based on evidence data
Immediately applicable
Simultaneous performance + reason verification
Data asset accumulation
SALTi systematically provides
all stages of small data.
SALTi systematically provides all stages of small data.
Collect
Structure
Analyze
Manage
Execute
Expand
SALT's Core Engine,
SALT's Core Engine,
SMTI Customer Typing Model
SMTI Customer Typing Model
Based on various psychological typologies,
with 4 tendency indicators,
16 Q&A responses,
into 256 types,
Salt Mine's patented data model
that precisely defines customer tendencies
Based on various psychological typologies,
with 4 tendency indicators,
16 Q&A responses,
into 256 types,
Salt Mine's patented data model
that precisely defines customer tendencies
Use the Small Data
Value Chain as
One Solution
Use the Small Data Value Chain as One Solution
Conversational Survey
Conversational Survey
Survey Templates
Shareable
Between Users
Survey Templates Shareable Between Users
BI Dashboard
BI Dashboard
Visualization Tool
to Understand
Type & Segment
Results at a Glance
Visualization Tool to Understand Type & Segment
Results at a Glance
AI Model
AI Model
Automate the Entire
Process from
Survey Creation
to Data Analysis
Automate the Entire Process from Survey Creation
to Data Analysis
Data Analysis Tool
Data Analysis Tool
Establish Data
Management Systems
and Build Purpose-
Specific Data Marts
Establish Data Management Systems
and Build Purpose-Specific Data Marts
Data Marketplace
Data Marketplace
Data Trading and
Monetization Channel
Connecting Suppliers
and Consumers
Data Trading and Monetization Channel
Connecting Suppliers and Consumers
SALTi, Executable Instantly
SALTi, Executable Instantly
SegmentConfigurationSegment
Configuration
CampaignTargetingCampaign
Targeting
Promotion ∙ BenefitDesignPromotion ∙ Benefit
Design
Transform Customer
Choice Context into
Actionable Data
Transform Customer Choice Context into Actionable Data
Survey UX
That EngagesSurvey UX
That EngagesThrough a concise Q&A environment, we reduce fatigue and create an experience where customers actively respond.Through a concise Q&A environment, we reduce fatigue and create an experience where customers actively respond.
That EngagesSurvey UX
That EngagesThrough a concise Q&A environment, we reduce fatigue and create an experience where customers actively respond.Through a concise Q&A environment, we reduce fatigue and create an experience where customers actively respond.
Analysis Results
That Drive RevenueAnalysis Results
That Drive RevenueFollowing analysis, SALTi results in execution, improving conversion rate and revenue.Following analysis, SALTi results in execution,
improving conversion rate and revenue.
That Drive RevenueAnalysis Results
That Drive RevenueFollowing analysis, SALTi results in execution, improving conversion rate and revenue.Following analysis, SALTi results in execution,
improving conversion rate and revenue.
Data Asset
That Grow StrongerData Asset
That Grow StrongerBy structuring context data into attribute data, we build powerful, long-term data assets.By structuring context data into attribute data,
we build powerful, long-term data assets.
That Grow StrongerData Asset
That Grow StrongerBy structuring context data into attribute data, we build powerful, long-term data assets.By structuring context data into attribute data,
we build powerful, long-term data assets.
Designing Moment
That Requires Decision
Designing Moment That Requires Decision
Data Expansion
Expand Accumulated
Small data into
External Assets
Expand Accumulated
Small data into
External Assets
Classification and attribute data (excluding sensitive info)
can be externally utilized via the marketplace,
expanding beyond internal decisions into new data revenue
and usable structures.
Classification and attribute data (excluding sensitive info)
can be externally utilized via the marketplace,
expanding beyond internal decisions into new data revenue
and usable structures.
Attribute Data
Data Utilization
Data RevenueQuick Validation
Quickly Validate
Decision Structures
with PoC
Quickly Validate
Decision Structures
with PoC
With a 2-week pilot, from goal setting
to execution and actual performance verification,
quickly validate and adopt based on usability.
With a 2-week pilot, from goal setting
to execution and actual performance verification,
quickly validate and adopt based on usability.
Targeting
Execution
Monitoring
Validation
Decide
with Small Data.
Decide with Small Data.
SALTi designs data into strategy
and accumulates it as assets.
SALTi designs data into strategy and accumulates it as assets.
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